PRESS RELEASE - 04/18/2017
Veestro partners with industry leaders to launch recipe collaboration series "Plants For The People"
Plant-Based Meal Delivery Program Taps Vegan Chefs and Influencers for Limited Edition Menu
(LOS ANGELES, CA) April 18, 2017 – Veestro, the leading gourmet, plant-based meal delivery service, today announces the launch of the Veestro’s Recipe Collaboration Series “Plants for the People.” A program designed to highlight and celebrate the leading chefs, experts and influencers in the plant-based space, Veestro’s 'Plants for the People' collaboration will introduce limited-edition dishes, produced in partnership with some of the most respected plant-based personalities.
The series kicks off in partnership with environmental lifestyle expert Danny Seo, Editor in Chief of Naturally, Danny Seo, who has built a dedicated following of conscious consumers. Seo will have two of his favorite dishes recreated in the Veestro kitchen and available on the menu at launch, Chocolate Cookie Cake and Indian Kamut Stew.
“Healthy eating is such a personal choice for many people. I've long been a personal advocate of plant-based diets and love the convenience and tastiness of Veestro. I'm excited to share some of my all-star recipes with Veestro so people who are either too busy to cook or simply don't love to cook have a chance to try recipes from the pages of "Naturally, Danny Seo" magazine,” notes Seo. “What's not to love about Veestro? It's like getting a home-cooked, organic meal sent right to your front door!”.”
“Plants for the People” is designed as an ongoing program, with upcoming collaborations to feature favorite foods from vegan celebrity chef and wellness expert Jason Wrobel, The 300 Pound Vegan, David Carter, Kathy Patalsky of the vegan blog Healthy Happy Life, and Jackie Sobon, founder of the vegan blog Vegan Yak Attack, with more partners to be added. Each participating partner will work with Veestro to develop a signature dish for the meal delivery program, with each shipment including the guest’s bio and recipe card for customers to reference for future home-cooking. Partners will also have a presence on the Veestro website within a new Q&A Series hosted on the Veestro blog.
“As people are becoming increasingly health conscious, and the plant-based eating trend continues to go mainstream, we have been so excited by the passion and talents of the emerging chefs and influencers we have come across, and we are hoping to tap into as many as we can through this program,” notes Monica Klausner, co-founder and CMO of Veestro. “These partnerships were designed not only expand our menu options, but also to expose the Veestro consumer to these influencers in a way that will motivate and inspire them on their plant-based journeys.”
The program will complement Veestro’s existing menu which boasts over 45 staple and seasonal dishes. For more information on Veestro, including news, discounts and giveaway offers, healthy living tips and more, please visit www.Veestro.com and connect with the brand on Facebook, Twitter and Instagram.
Veestro delivers fully-prepared, healthy, and delicious plant-based meals straight to your door, anywhere in the US. Created by a brother/sister duo Mark Fachler and Monica Klausner, who grew up in Costa Rica learning to appreciate the value of a home cooked meal, Veestro delivers a complete solution to its customers: healthy-plant based meals, handcrafted from wholesome ingredients, ready to heat and eat. Veestro meals are all-natural and made with organic ingredients, preservative-free and high in protein and fiber, packed with nutrients and simply delicious – straight from your refrigerator or freezer. Veestro prides itself on being part of movement that proves you don’t have to sacrifice taste and convenience for health-conscious, nutritious food.