how the seed was planted

When Mark was in banking, he daily found himself in the modern life dilemma: time-starved and hungry. The fast meals weren’t healthy. The healthy meals weren’t fast. To some, it’s a problem. To Mark, it was a business need.

So after he left the corporate world, he began putting his skills into a business people were hungry for. He raised funds, negotiated contracts, built a facility and called on the best marketing and sales person he knew. His sister, Monica. Together, they created Veestro.

feeding your happy

Mark and Monica had grown up in Costa Rica, where fresh, home-cooked meals with tons of vegetables and fruit were the daily normal. It’s also where that happy, healthy outlook called pura vida was a way of life.

Now, Mark and Monica are bringing some of that pura vida to modern American life. Veestro is about what feeds us, body and soul—delicious, organic, healthy, sustainable, from plants. And it’s fully prepared for any time we need to eat it. Mark and Monica like to think of Veestro as pura vida, right to your doorstep. And feeding your happy makes them very happy.  

our plantifesto

Delicious is at the root of all we do. We always put our best flavor forward.

We’re in the business of delivering happiness to busy people.

We believe busy people deserve it all: flavorful, healthy, easy, fast.

We believe plants are the greatest food on earth.

We believe you shouldn’t have to eat anything you don’t love. Or that doesn’t love you back.

We believe you get out of life what you put in. Ingredients matter.

We believe in hand-picking. And being really picky about it.

We believe grabbing dinner doesn’t have to mean grabbing junk.

We believe eating healthy can be as easy as showing up. On your doorstep. To put a smile on your face.

We’re here to please. With plants.