Growing up as brother and sister in a big family in Costa Rica we always loved the social aspect of sharing a great meal together. And we still look forward to those special times surrounded by friends and family and home-cooked food.
But much has changed since our childhood, where we ate lots of fresh fruits and vegetables and every meal was prepared from scratch. When we came to the United States for college, (we're both UT Austin grads... go Longhorns!), we struggled to make healthy food choices. Fast food was quick and easy to eat between classes and studying, and we were young so we didn't pay the 'cost' of such unhealthy food choices. But as we got older our on-the-go eating habits finally started to catch up with us.
We decided a whole-foods, plant-based diet was what we needed. But eating healthy is hard! Cooking a fresh meal takes time and the food you buy at the store often goes bad before you’ve had a chance to use it. And restaurants aren’t a realistic solution, because their meals are typically full of unknown ingredients and excess calories. You need healthy plant-based meals, ready to heat and eat.
We searched the supermarket for healthy prepared food options. A trip to the frozen food aisle was a real eye-opener. The backs of the frozen meal boxes were loaded with ingredients that we couldn’t pronounce. What was in these meals, exactly? If we couldn’t find frozen options that fit into our new commitment to whole foods and plant-based nutrition, then we would create them. Veestro was born!
Our first step was to join forces with a world-class gourmet chef who was born into a vegetarian family in Bolivia. He started working in vegetarian kitchens as a boy and has since perfected the art of plant-based dining. His culinary style is inspired by fresh cuisines from across the globe, yielding an eclectic set of flavorful vegan and vegetarian dishes.
Veestro’s meal plans have changed our lives, and we hope they'll change yours too. You can eat our meals knowing that you're enjoying all-natural, preservative-free food that's high in protein and fiber, packed with nutrients and simply delicious — straight from your refrigerator or freezer. For us, Veestro is part of a movement that proves you don’t have to sacrifice taste and convenience for health-conscious, nutritious food. Enjoy!
Mark and Monica